The Modern Website
From Digital Brochures To Digital Continuity Platforms.
Many organisations still think of a website as an online advertisement. While that was once true, modern website technology can support much broader objectives.
Today a website can become a working platform that supports governance, communication, archives, records, knowledge preservation and future planning.
How Websites Used To Work
For many years a website served a simple purpose: tell people who you are and how to contact you.
A typical website contained a home page, an about page, a few photographs and a contact form. Updates often required technical assistance and the website was rarely connected to day-to-day operations.
Traditional Website
Home Page
About Page
Services
Gallery
Contact Form
Modern Platform
Governance
Registers
Documents
Stories
Knowledge
Heritage
Communication
The Shift
The biggest change is not technology.
The biggest change is purpose.
Organisations are increasingly using websites as platforms that help preserve capability, organise information and support continuity over time.
What A Platform Can Include
Governance
Support trustees, directors, committees and future leaders with organised information and documented processes.
Knowledge
Capture experience, procedures and historical decisions so knowledge is not lost when people move on.
Continuity
Help future generations understand what was done, why it was done and where to find the information they need.
MACH BASE Examples
Several MACH BASE™ concepts demonstrate how websites can evolve into working platforms.
Think Beyond The Website
The question is not whether you need a website.
The question is whether your organisation would benefit from a platform that helps preserve knowledge, organise information and support future decision-making.
For many organisations, that answer is increasingly becoming yes.
Who Owns The System?
Understanding ownership is one of the most important parts of any digital project.
Explore Ownership & Control